Privacy Policy
What is this document?
This privacy policy tells you how we look after your information when you visit the From Another website (our Website) as a website visitor, a member of the From Another community (who may be invited to assist us with research and insight) (Community Member), a member of staff of one of our business customers, or another business contact.
It explains the information we collect about you, what we use it for and who we share it with. It also explains your rights and what to do if you have any concerns.
We sometimes need to make changes to this notice, to reflect changes in the way we do business or updates in the law. We will notify you of any important changes before they take effect.
Who we are and what we do
We are From Another Ltd (From Another, we, our, us). Our registered office is Griffin St, High St, Newport NP20 1FX, United Kingdom, and we are registered under company number 13739691. From Another is the controller for your personal data, which means we make the decisions about what personal data to collect from you and how it is used. You’ll find our contact details at the end of this policy.
We are registered with the Information Commissioner’s Office (ICO), the organisation responsible for ensuring that we follow the law when we use your information.
From Another works with employers and academics to better understand the challenges faced by working parents. We help arrange studies and collate research findings so organisations better understand the issues and opportunities faced by individuals balancing their careers and caring choices in the UK, both today and in the future..
What personal data we collect
Personal data means any information which identifies (or could be used to identify) a living person. We have grouped together the types of personal data we collect and the purposes we use it for, along with our lawful basis for using the data and how long we keep it, below.
Website visitors
If you access and use our Website, we may collect the following data from you (and where we receive it from):
Marketing Data – information you submit to confirm whether you wish to receive marketing from us and which method you prefer to be contacted by e.g. text, email. (Received from you).
Technical information – about the phone or device you used to visit our Website or log into our online platform. (Received from you via cookies and other similar technologies).
How you use our Website and online platform – how often you visit our Website, which pages you view and for how long and how you use our online platform e.g. which types of content you viewed and for how long and what options you choose. (Received from you via cookies and other similar technologies).
Community Member
If you’re a Community Member and we have invited you to take part in the activities listed below, we may collect the following personal data (Received from you):
Identity – name, date of birth, gender, job title and employer, as well as supporting documents and records. (Received from you).
Contact – email address, telephone number, home address - both private and work, where appropriate. (Received from you).
Account – username, password, preferences - including language, chat logs. (Received from you).
Photo and image data – profile picture, images, videos and audio. (Received from you).
Sensitive data - information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation, which you may choose to provide to us. (Received from you).
Feedback – information and responses you provide when completing surveys and questionnaires. (Received from you).
Market Research Data – information you share when you take part in our focus groups or via other methods. (Received from you).
Marketing Data – information you submit to confirm whether you wish to receive marketing from us and which method you prefer to be contacted by e.g. text, email. (Received from you).
Technical information – about the phone or device you used to visit our Website or log into our online platform. (Received from you via cookies and other similar technologies).
How you use our Website and online platform – how often you visit our Website, which pages you view and for how long and how you use our online platform e.g. which types of content you viewed and for how long and what options you choose. (Received from you via cookies and other similar technologies).
Communications - Records of communications with us including emails, call history and audio/ video recordings, where agreed with you in advance. (Received from you).
Business Contacts
If you work for one of our employer partners that is contracting with our business, we will collect the following personal data:
Identity – name, job title and employer, as well as supporting documents and records. (Received from you or your employer).
Contact – personal email address and telephone number -where appropriate. (Received from you or your employer).
Business information – your job title, work telephone number, work email address, office premises. (Received from you or your employer).
Technical information – about the phone or device you used to visit our Website or log into our online platform. (Received from you via cookies and other similar technologies).
How you use our Website and online platform – how often you visit our Website, which pages you view and for how long and how you use our online platform e.g. which types of content you viewed and for how long and what options you choose. (Received from you via cookies and other similar technologies).
Communications - Records of communications with us - including emails, call history and audio/ video recordings, where agreed with you in advance. (Received from you or your employer).
Marketing Data - information you submit to confirm whether you wish to receive marketing from us and which method you prefer to be contacted by e.g. text, email. (Received from you or your employer).
Other Business Contacts
This includes our suppliers, people who work with us, staff of employers who work with us etc.
In providing our services in the course of business, we will talk to people and will collect some data about those people.
Identity – name, job title and employer, as well as supporting documents and records. (Received from you or your employer).
Contact – personal email address and telephone number, where appropriate. (Received from you or your employer).
Business information – your job title, work telephone number, work email address, office premises. (Received from you or your employer).
Communications - Records of communications with us - including emails, call history and audio/ video recordings, where agreed with you in advance. (Received from you).
Marketing Data - information you submit to confirm whether you wish to receive marketing from us and which method you prefer to be contacted by e.g. text, email. (Received from you, other business contacts, prospects).
What we use your data for
Under UK data protection law, we need a legal reason (known as a lawful basis) for holding, collecting and using your personal data. There are 6 main legal reasons which organisations can rely on. The most relevant are:
- to enter into and perform our contract with you;
- pursue our legitimate interests (our justifiable business aims) but only if those interests are not outweighed by your other rights and freedoms (e.g. your right to privacy);
- to comply with a legal obligation that we have;
- where you have consented to us using your personal data a certain
Participation in the activities for Community Members listed above is, of course, optional. However, once a Community Member has taken part in any of these activities and their data has been collected, the subsequent use of that data will be on a legitimate interests basis (see below for more information).
Website Visitors
Lawful Basis: Contract
Purpose for using for your personal data:
- To administrate or perform our contract with you.
- To process your payment information in connection with any contract we have with you.
Lawful Basis: Legal Obligation
Purpose for using for your personal data:
- Recording your preferences (e.g. marketing) to ensure that we comply with data protection laws.
- Where we send you information to comply with a legal obligation (e.g. where we send you information about your legal rights).
- Where we retain information to enable us to bring or defend legal claims.
Lawful Basis: Legitimate Interests
Purpose for using for your personal data:
- Where using your information is necessary to pursue our legitimate business interests to:
- improve and optimise our Website;
- monitor and make improvements to our Website to enhance security and prevent fraud;
- to provide our services to you and ensure the proper functioning of our Website;
- to communicate any service announcements to you; and
- to protect our business and defend ourselves against legal
- Where we use your information for our legitimate interests, we have assessed whether such use is necessary and that such use will not infringe on your other rights and freedoms.
Lawful Basis: Consent
Purpose for using for your personal data:
- Where you have provided your consent to providing us with information or allowing us to use or share your information.
- Where you have consented to receive marketing material from us.
Community Members
Where you are a Community Member, we may collect your personal data. We may make the following information available to our clients, although personal data will be removed unless you have expressly consented to your details being used in the material to be shared:
- Stories and insights from Community Members, such as parents, colleagues, managers and family members
- Synthesised research findings and podcasts
- Practical toolkits to support them in navigating key issues and opportunities
- Signposting to high quality resources and support
Lawful Basis: Consent
Purpose for using for your personal data:
- Where you have provided your consent to providing us with information or allowing us to use or share your information.
- Where you have consented to receive marketing material from us.
Lawful Basis: Legitimate interest
Purpose for using for your personal data:
- Community Members may be invited to provide data to create a variety of resources.
- If you reply to this invitation, we will use your data to create different ways to contribute to our research programmes including surveys, focus groups, webinars and 1:1 interviews.
- Where we use your information for our legitimate interests, we have assessed whether such use is necessary and that such use will not infringe on your other rights and freedoms.
- Where we retain information to enable us to bring or defend legal claims.
Lawful Basis: Contract
Purpose for using for your personal data:
- To administrate or perform our contract with you.
- To process your payment information in connection with any contract we have with you.
- To send you updates about the services you have bought (e.g. confirmation of order, arrival time).
Lawful Basis: Legal Obligation
Purpose for using for your personal data:
- Recording your preferences (e.g. marketing) to ensure that we comply with data protection laws.
Business Contacts
Where we send you information to comply with a legal obligation (e.g. where we send you information about your legal rights).
Lawful Basis: Contract
Purpose for using for your personal data:
- To administrate or perform our contract with you or our employer partners.
- To process your payment information in connection with any contract we have with you or our employer partners.
- To send you (and your employer) updates about the services you or your employer has bought (e.g. confirmation of order, arrival time).
Where we need to collect your personal data (for example, in order to fulfil a contract we have with you), failure to provide us with your personal data may mean that we are not able to provide you with the services. Where we do not have the information required about you to fulfil an order, we may have to cancel the service ordered.
Who we share your personal data with
We share (or may share) your personal data with:
- our staff (which may include self-employed consultants)
- our supply chain - our technical service providers (e.g. our cloud service providers that host our business systems, our payment service providers)
- organisations and initiatives we sometimes partner with employers who want to gain insight and support to improve the lives of the working parents on their staff. We may share data with them, however, this will be anonymised unless we have obtained your consent to share it.
- our professional advisers (such as our accountants or legal advisors where we require specialist advice to help us conduct our business)
- any actual or potential buyer of our business
- any regulatory authorities where we receive a request or are required to provide information (such as HMRC, the UK tax authority)
If we are asked to provide personal data in response to a court order or legal request (e.g. from the police), we would seek legal advice before disclosing any information and carefully consider the impact on your rights when giving a response.
Marketing
Our marketing messages always include a link so that you can unsubscribe at any time.
Where you have indicated that you would like to receive marketing emails from From Another, we use ActiveCampaign, LLC (an independent data controller, whose privacy notice can be found here: https://www.activecampaign.com/legal/privacy-policy) to deliver and
monitor those emails. Their digital tools let us see whether a recipient has clicked any of the
links in our email, which help us understand what content that individual might find interesting and allow us to personalise the content of future emails.
Pixels (which are a similar technology to cookies) within those emails enable us to see:
- if the email was opened
- where the device opening the email was located (based on the device’s IP address)
- the type of email service (e.g. Outlook) that was used
- if the email (or its content) were shared on social media
- if the email was flagged as spam
Where we keep your personal data
We keep your information on computers that can accessed over the internet called ‘servers’. These belong to other organisations. Most of the servers we use are based somewhere in the UK or Europe, but some of these servers may be based in other countries.
Where any servers are based outside the UK or Europe, we make sure that the organisations which own them agree to follow similar rules to us when it comes to how your information is handled.
How we keep your information safe
We do lots of different things to make sure that your information is safe:
- using strong passwords on all our systems
- only allowing a small group of people to access our systems
- entering into agreements with our staff and service providers which require them to keep your information safe and not share it with anyone
- having a plan in place to deal with what happens if your information is accessed by someone who shouldn’t have access to it or if your information is lost or changed in any way
If you notice anything strange while using our Website, please let us know by emailing us at [email protected].
How long we keep your personal data for
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We typically keep findings for 6 years after a study has concluded. After this, we convert any personal data into aggregated statistics.
Website visitors: If you browse our Website, we keep personal data collected through our analytics tools for 90 days. The longest period that our cookies hold data is 2 years.
Marketing: If you have signed up to receive marketing communications from us (e.g. by email), or our newsletter/mailing list we will continue to hold your data until you unsubscribe.
Communications: If you asked for information from us, we keep your details until you ask us to stop contacting you or 5 years after you last interacted with our correspondence (unless we use your information for another purpose, e.g. regulatory requirement).
How our Website uses cookies
Cookies are small text files which are stored on your device when you access and use certain features of our Website.
To find out more about cookies, how to refuse them and how to change your device’s cookie settings, you should read the ICO Cookie Guidance.
Our Website uses the following cookies:
Cookie |
Type |
Duration |
Domain |
Google Analytics (_ga, _gid, _gat_gtag_U A [string]) |
Analytics |
2 years ( _ga), 1 month (_gid and _gat), |
fromanother.co.uk |
Your rights
You have specific legal rights in relation to your personal data.
We don’t charge you anything to exercise (use) your rights, although we are sometimes allowed to – if this happens, we’ll let you know first.
Access (get a copy of): You must be told if your personal data is being used and you can ask for a copy of your personal data as well as information about how we are using it to make sure we are abiding by the law.
Correct: You can ask us to correct your personal data if it is inaccurate or incomplete. We might need to verify the new information before we make any changes.
Delete: You can ask us to delete or remove your personal data if there is no good reason for us to continue holding it or if you have asked us to stop using it (see below). If we think there is a good reason to keep the information you have asked us to delete (e.g. to comply with regulatory requirements), we will let you know and explain our decision.
Restrict (stop or limit): You can ask us to restrict how we use your personal data and temporarily limit the way we use it (e.g. whilst you check that the personal data we hold for you is correct).
Object (say no): You can tell us you want us to stop using your personal data. We will always stop if you ask us to stop sending you marketing communications but in other cases, we decide whether we will continue. If we think there is a good reason for us to keep using the information, we will let you know and explain our decision.
Transfer: You can ask us to send you or another organisation an electronic copy of your personal data.
Complaints: If you are unhappy with the way we collect and use your personal data, you can complain to the ICO but we hope that we can help first.
If you wish to make any of the right requests listed above, you can reach us at [email protected]
Contact details
If you have any questions about this privacy notice or the way we use information, please get in touch using the following details:
- Email address: [email protected]